How do we define "clean" beauty

Beauty consumers want products that work and that they feel good about using–usually from brands that provide truthful information and transparency. This in-turn makes the beauty industry one that is ever evolving.  

But how do we define clean beauty in our salons and spas? It often is not so black and white a definition. The article below is a great look at clean beauty: from retail, regulatory, ingredient and every other viewpoint in between.  

Full Article: BEAUTY STORE BUSINESS


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