The Saturation of the Luxury Market

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"Substance is the new status.”

Luxury consumers are reaching a breaking point. The choices on the market are substantial in number and the luxury consumer is now purchasing fewer, more select items, and at times even on discount. Yes, discount. The way they behave is completely changing yet the way brands speak to them hasn’t. A great look into luxury brands and their consumers. .

ARTICLE LINK: LUXURY CONSUMERS ARE BURNED OUT


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