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COTY PROFESSIONAL TO DEBUT VEGAN AND SUSTAINABLE HAIR CARE LINE WEDO
The WeDo Professional range will launch in the Nordic region in September before rolling out across Europe and North America next year. Conceived by a group of ‘passionate beauty insiders’, the new line is packaged entirely in recyclable materials and is both certified vegan by The Vegan Society and cruelty-free by Cruelty Free International as well as catering to clean beauty enthusiasts with a pared-back ingredients list. It has become an unofficial ‘eco lab’ for the division, pushing for positive change across the company.
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