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Colorproof to be Acquired
ColorProof Color Care Authority will reportedly be acquired Cosway, a California-based cosmetic contract manufacturer that has been an investor in the professional hair care company. ColorProof was founded by hair care expert Jim Markham in 2012. In 2001, Markham founded PureOlogy Serious Color Care, which was acquired in 2007, by L’Oréal for $280 million. At the time, PureOlogy’s was one of the fastest growing brands in hair care, with annual sales of $57 million Markham later launched ColorProof as a luxury color care brand focused on clean, environmentally friendly products.
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