The Allied Beauty Association is proud to announce the launch of an all new educational event series:

BeautyEx logo - pink gradient

BeautyEx was born out of the desire to offer stylists, aestheticians, makeup-artists and students a forum to learn and experience the newest beauty trends of the season in a more intimate and interactive setting. Live demonstration and hands-on education are the focus of this 2 day event accompanied by some of the traditional ABA Show components.

Our mission is to motivate, educate and inspire in a completely new way.

This event will offer two types of tickets: a VIP ticket which will include two hands-on classes of your choosing (first come, first serve) in addition to access to the show floor and all Monday business seminars; and a General Admission ticket which will include access to the show floor and the Sunday evening competitions.

This new event series will be launched in Edmonton on October 1 & 2, 2017 and could then be coming to a city near you!

Everything You Need to Know About BeautyEx

1.Do I have to be a beauty professional or is it open to the public?
A.Yes, this show is closed to professionals and students in the beauty industry only.

2.Where and when will BeautyEx Edmonton be held?
A. BeautyEx Edmonton will take place on October 1 & 2, 2017 at Northlands in Edmonton, AB. 

3.When can I buy my tickets for BeautyEx Edmonton?
A.Tickets will be available online at on July 1st, 2017. There will be two types of tickets available: VIP tickets, and General Admission passes. Once you purchase your ticket you will be sent an online confirmation that you will bring to the show to receive your ticket(s).

VIP Tickets $225 (taxes included)
Your ticket includes:
2 Hands-on Classes
Access to the show floor both days
VIP seating at Monday’s business seminars
Your mannequin head from each class
A swag bag full of professional products

General Admission $40 (taxes included)
Your ticket includes:
Access to the show floor both days
Admission to Sunday evening competitions
General seating at Mondays business seminars

4.Will there be competitions?
A.Yes, we will host our traditional ABA competitions on Sunday, October 1st after the show is closed. To register to compete call 1-800-268-6644.

5.Will I be still able to shop on the show floor?
A.Yes, there will be shopping available, just on a smaller scale.The BeautyEx event floor will be smaller than a traditional ABA show and will instead feature the latest and greatest products in hair and beauty that you will be able to purchase.

6.Will there be a Mainstage?
A.Yes, we will have a Mainstage on the show floor where Manufacturers will provide rotating education in addition to our headliner and our ABA competitions in the evening.

7.What is ABA Careers in Beauty?
A. ABA Careers in Beauty is a section on the show floor that will feature salons, schools and training academies that can help to guide professionals and students on their career paths. The exhibitors at these booths will be able to answer questions on everything from entering the beauty industry to elevating your career and taking it to the next level. This is also a great place to see who’s hiring in your area.

8.Will BeautyEx be coming to other cities?
A. Yes, we are launching our first BeautyEx in Edmonton and then we will bring it to multiple cities in 2018 and it will continue annually after that.